Digital Marketing & Local SEO Case Study
New Alamo Residence Home – Assisted Living Facility
Executive Summary
New Alamo Residence Home is an assisted living facility serving seniors and families in Alamo, California. While the quality of care and resident experience were strong, their online presence didn’t reflect the trust and reputation they had built locally.
The objective was to improve local search visibility, strengthen Google presence, and generate more qualified inquiries from families actively searching for assisted living options in the Alamo area.
Website: alamocarehome.com
Client Background
Senior care decisions are highly local and deeply trust-driven. Families often search online during emotionally sensitive moments and rely heavily on Google results, reviews, and clear information to make decisions.
New Alamo Residence Home had built a strong reputation offline, but online discovery wasn’t consistently supporting that reputation.
When Local Visibility Became the Bottleneck
Several challenges were limiting organic discovery and inquiries:
- Limited Google Local and Google Maps visibility
- Underutilized Google Business Profile for assisted living searches
- Website content gaps not aligned with local family search behavior
- Heavy reliance on word-of-mouth referrals
- Competition from larger facilities dominating local search results
A Local-First, Trust-Focused Strategy
Instead of aggressive advertising, the strategy focused on clarity, credibility, and strong local intent to support families during decision-making moments.
- Strengthen Google Business Profile visibility
- Improve local SEO signals tied to Alamo, CA
- Align content with real family search behavior
- Build trust through accuracy and reviews
- Make calling and inquiries effortless
What We Delivered
Google Business Profile Optimization
- Fully optimized profile for assisted living services
- Improved categories, descriptions, and service details
- Ensured consistent NAP (Name, Address, Phone)
- Supported reviews and ongoing profile activity
- Improved visibility in Google Maps and local search results
Website & Local SEO Optimization
- Optimized key pages for local search relevance
- Refined service content to match family intent
- Improved on-page SEO structure and internal linking
- Strengthened location-based signals for Alamo, CA
Before
- Inconsistent local search visibility
- Limited Google Maps exposure
- Website traffic not converting into inquiries
- Heavy reliance on referrals
After
- Stronger Google Local and Maps presence
- Increased inbound calls and inquiries
- Website aligned with assisted living search intent
- More predictable organic lead flow
Real Impact for Families and the Business
- Improved local visibility and credibility
- Higher-quality inquiries from nearby families
- Reduced dependence on referrals alone
- Stronger online trust for a care-based service
Services Provided
- Local SEO strategy and execution
- Google Business Profile optimization
- Website content and on-page SEO
- Local search visibility improvements
White-Label Delivery Note
This project was delivered as part of a white-label partnership. The strategy and execution reflect our role as a behind-the-scenes digital marketing and SEO delivery partner.
Final Outcome
New Alamo Residence Home now has a strong, trust-focused local digital presence that supports consistent discovery and inquiry generation. Families searching for assisted living in Alamo can easily find, trust, and contact the facility when it matters most.
Want a Team You Can Trust?
Dallas Web Agency is a trusted white-label partner for small digital agencies and solo owners, helping them scale marketing operations, grow local visibility, and increase qualified inquiries—without hiring in-house teams.